So you can easily extract graphics and individual data. The Instagram Report – Research, Insights and Statistics is provided as downloadable PDF document with all data presented as charts and tables. You are being redirected to the confirmation page! In countries like India, Indonesia and Vietnam, age demographics lean younger. The 25-34 age demographic is the largest on Instagram, at 33 percent, although 18-24 is not far behind accounting for 29.8 percent. As with Facebook, the people who first adopted Instagram in their late teens are now in their mid to late twenties. Is Instagram losing its touch with younger users? The percentage has steadily increased year-on-year, as Instagram has added more users and Facebook has improved the app’s advertising and e-commerce platform.
In 2020, Instagram was responsible for over 25 percent of Facebook’s total revenue. What percentage of Facebook’s total revenue comes from Instagram? The app is expected to reach 1.5 billion users by the end of 2021.
Instagram has added new e-commerce tools for influencers and merchants, while it has also added more functionality to Reels, its TikTok-like video sharing platform. What are the biggest developments for Instagram in 2021? From a zero-revenue 10 person team when Facebook acquired it in 2012, Instagram has grown into a significant part of Facebook’s core advertising platform, along with being the main outlet for Facebook to reach younger audiences.
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